4 Kinds of Internet Leads

Actually, there are at least four kinds of Internet insurance leads.
The value of each depends on how much time you can devote to calling, which insurance products you specialize in, and how strong your sales skills are.

1. Organically generated leads.
   The value of an Internet insurance lead is proportional to the amount of effort the consumer expends to create it. The more effort required, the more motivated the consumer is, and the more qualified the lead will be. A consumer who clicks on a banner ad and fills out a brief form is not nearly as qualified as one who proactively searches for a solution to a financial challenge using a search engine, finds and browses an insurance website, and completes an online form, knowing that he or she will be called by a insurance professional with a quote. A lead generated from an organic search, as opposed to an online ad, is a more qualified, more closeable lead.
   
   
2. “Life Plus” and “Homeowners Plus” leads.
   Until now, the problem with Internet insurance leads—even organically generated leads—was that the consumer provided background information about his or her insurance situation. To eliminate consumer error, iLeads.com developed a patented process to take advantage of our relationship with First American Financial to produce insurance leads in real time that include real property and loan information. Our “Life Plus” leads give you the opportunity to discuss mortgage protection life insurance based on hard numbers about the consumer’s home. Our “Homeowners Plus” leads let you calculate underinsurance amounts by providing appraised value, APN, square footage, year of construction, and more—all at no additional charge to you. These long-form leads eliminate the time-consuming back-and-forth with consumers and allow you to better gauge which insurance products are right for the situation, enabling you close more sales.
   
   
3. Hot Transfers
   Traditional organic leads and the new enhanced Life Plus and Homeowners Plus leads are emailed in real time or emailed in batches. In a best-case scenario, the consumer is still online, searching for a solution, when the insurance professional calls. Often, however, the insurance agent or broker has to call more than once to reach the consumer. Hot transfer leads eliminate the time-consuming process of reaching the consumer by making sure he or she is on the line when you connect to the call. In addition, our U.S.-based call center further qualifies the consumer before connecting to you. As a result, you speak to a qualified, prepared, and lead every time.
   
   
4. Vintage leads
   Not every consumer signs with the first insurance professionals to call. That does not mean that they are not ready or willing to deal. Many insurance agents and brokers find these gently aged leads offer a great sales opportunity because they have been pre-sold by competitors and only need that final push to complete a deal. Because our vintage leads are not provided in real-time and most likely have been contacted, we offer them at a reduced price, providing an exceptional ROI opportunity. They also are ideal for new hires who are still learning how to sell on the phone
   
   Internet insurance leads vary by price, depending on a number of factors, with the more labor-intensive hot transfers costing the most and vintage leads costing the least. To give our clients a competitive edge, we offer our Life Plus and Homeowners Plus leads at the same price that we charged for our traditional organic leads. The best lead is the one with the greatest ROI, factoring in all variables, including the time it takes to reach and close the lead. We at iLeads.com know that insurance professionals are not all the same, so we make sure you have a range of options to fit your individual style.